Bitroot Brand Assets
This page provides official Bitroot logos for press, partners, and community use. Please review the guidelines below before using any Bitroot brand asset.
Do: use the logos as provided, keep clear space around the mark, and reference "Bitroot" or "BRT" accurately when describing the project.
Don't: alter the logo's colors or proportions, combine it with other marks, or use it in a way that implies endorsement or partnership without our written permission.
Logo versions and when to use them: this page provides color, white, and black versions. Color is the default choice for light or neutral backgrounds. White is for dark backgrounds — including our own site's default dark theme — to keep enough contrast. Black is for very light or white backgrounds, or print materials. Pick whichever version gives the best contrast against your background; avoid black on dark backgrounds or white on light backgrounds, since the mark becomes hard to read.
Clear space and minimum size: keep clear space around the logo equal to at least a quarter of its own height, with no text, graphics, or other elements inside that zone. Don't display the logo smaller than 24px tall on screen or 10mm tall in print — below that, fine details in the mark start to get lost.
Color palette: Bitroot's accent colors are purple #AD86FF, green #79EB74, and the off-white #F2F2F6 used for text and UI, all drawn from the "three engines" visual system on our site. When producing materials, pair these accent colors with black or dark backgrounds to stay consistent with our visual identity. Please don't invent substitute colors or apply gradients, shadows, or other effects to the logo itself.
Typography: the site and brand materials use Inter as the primary typeface. If you're producing materials that reference Bitroot and need a typography recommendation, use Inter or a visually similar sans-serif rather than a decorative typeface for the project name.
Naming conventions: use "Bitroot" to refer to the project or protocol itself, and "BRT" for the short name or token symbol; don't treat them as interchangeable spelling variants of the same thing, and avoid variants like "Bit-root" or "BitRoot". When referencing the token, use "BRT" and note on first mention that it's the native token of the Bitroot network.
Examples of incorrect usage include, without limitation: using the logo as an icon for another project or product, displaying it alongside exchange or wallet logos without clarifying the relationship, distorting its proportions, or overlaying it with promotional text or price information unrelated to Bitroot. Even without bad intent, this kind of usage risks implying an endorsement or relationship that doesn't exist, so it isn't permitted.
Social media and avatars: if you use the Bitroot logo as an avatar for a community account, group, or third-party community, use the square/circle-cropped color or white version, and clearly note in the account's bio that it is not an official Bitroot account, where applicable.
Media kit: for higher-resolution files, animated versions, or brand templates for video and events beyond what's on this page, please reach out via the Media Contact page and we'll provide assets in the format that fits your use case.
Contrast and accessibility: when placing the logo over a photo or gradient background rather than a flat color, add a solid-color safe area behind the mark rather than relying on the image to provide enough contrast on its own — this keeps the logo legible in thumbnails and on low-brightness displays alike.
App icons and favicons: for square-format use cases such as app icons or browser favicons, use the color mark centered within its full clear-space allowance rather than cropping directly to the edges of the symbol; don't stretch the mark to fill a non-square canvas.
Wordmark vs. symbol: where space allows, prefer the full wordmark ("Bitroot") over the symbol alone, particularly in contexts where a reader may not already be familiar with the project. The symbol alone is best reserved for small spaces, like a favicon or an avatar, where the wordmark would be illegible.
Animation and motion: if you're producing a video, presentation, or animated banner featuring the logo, keep any motion applied to the mark itself simple — a fade or a scale is fine, but avoid distorting, skewing, or rotating the logo as part of an animation, since that reads as a modification of the mark rather than a presentation of it.
Co-branding: when the logo appears alongside a partner's or another project's branding — for example, on a joint event banner or an integration announcement — give the Bitroot mark equal visual weight to the other party's branding rather than shrinking it relative to the other logo, and keep a visible divider or spacing between the two marks so neither reads as a sub-brand of the other.
For questions about usage not covered here, or to request additional assets, please contact us via the Media Contact page.
